Google Alerts is a fantastic tool for monitoring what people are saying about you, your company or the new brand you’ve just launched. It’s incredibly easy to set up new, edit and delete alerts.
I have alerts set up for “Tom Birmingham”, “Thomas Birmingham”, all my websites, brands, products, family members. Also, for keywords I’m competing for.
At times the amount of alerts coming in is overwhelming, especially if you have instant alerts set up. So it’s important to prioritise and set less important alerts to be sent daily or weekly.