tldr; Feature request: enable Data Studio custom fields to be saved as BigQuery table columns
Google Data Studio is an excellent, easy-to-use analysis and visualisation tool. Think Tableau replacement. The Google team behind it has done an amazing job in a short period of time to ship a product that works extremely well and comes with a simple, understandable interface, offering a small learning curve to get a report or dashboard up and running pronto.
In all the businesses I’ve worked for in the past, analysis is often siloed from operations. Either a business decision or quandary arises, questions posed, analysis is done. Then in most cases, analysis is often ignored and an empirical decision made :/. So, how can analysis (from anyone)/analyst output be leveraged to its fullest?
Through Data Studio, Google has enabled non-techies to play, work and mold data to their hearts content, creating beautiful graphs with drag and drop ease. Also gifting the ability to iterate and iterate.
Currently, it’s possible to pull data into Data Studio from BigQuery. Out-of-the-box it’s not possible to send data the other way. Generalising, opening up 2-way conversations is a good thing. It would allow a lot of valuable data generation (for ML etc) to be created without the technical know-how to create and populate BigQuery columns.
Correct permissions could be set via Google Cloud IAM to enable the feature in Data Studio, and to grant the ability to write to a BigQuery table. Change and release management could be added for quality control.